Research Philosophy


The goal of a graphic designer is to be a creative problem-solver that utilizes the design process to communicate the needs of his/her client. The design process can be broken down into six basic steps: “1) Define a problem or need; 2) Investigate the circumstances surrounding the problem; 3) Imagine potential concepts/solutions; 4) Plan a feasible solution; 5) Produce a final solution, typically reflecting certain limitations or constraints; 6) Evaluate the end product, possibly leading to a cycle of design revisions.” The designer’s use of the design process can be forgotten at times when working under a deadline or working with a challenging client. This must be avoided at all costs.

"Practice safe design: Use a concept." –Petrula Vrontikis


Research in the field of graphic design can help educate students and professional designers on how to build positive client relationships and time management skills while implementing the design process. Working through the distractions of our current technological and fast paced world can be challenging at times. Research that examines new methodologies that engage students and professionals in innovative ways helps them develop (or continue to develop) the necessary skills to successfully communicate both visually and orally. As designers, we have the ability to guide our projects to have positive outcomes that are a win/win for both client and designer… attractive clearly communicated messages for a desired target audience.